NON-affordable housing

Viewing the billboards proclaiming 'Affordable housing' you would think that the building companies were doing there bit for low income families. But if a small proportion of the housing they build is 'affordable' it must be mean that the majority is therefore NON affordable. What it should say is 'Housing for people that cannot secure ludicrously high levels of credit' and the rest 'Housing for people that in the future will be buying the morning paper and pint of milk with a credit card'. Similarly 'Fair trade' coffee boasts that the growers and workers who produce that coffee are paid a fair price. Does this mean that the rest of the growers are paid an unfair price? Back to housing though, Lenders are still reluctant to go back to the days when the amount that people could borrow was a fair reflection of their earnings, it was viewed that while you cannot repay your mortgage your house price will rise and we can then repossess and make a profit. I cannot see any other reason why lenders are so willing to give out such sums of money knowing the borrowers will struggle. Initially borrowers thought all their christmas's had arrived at once, they'd got their dream house the value kept rising they could then obtain credit on the back of the equity in the property, and fill it with all the materialistic goodies consumerism demanded. Thats where it all went wrong, shopping with credit cards and living a cashless existence, cashless because they were broke. The banks have always wanted a cashless society, but no one knew this was the way they would obtain it.